Sourcing

Where each ingredient comes from

We approach sourcing the way we approach formulation: with restraint, documentation, and a long-term view. This page explains how we choose suppliers, what we look for in raw materials, and what you can expect to see on every product page.

Principles

Our sourcing principles

Sourcing is not a single decision. It is a practice — repeated, documented, and refined over time.

Origin clarity

We prefer ingredients with a clear origin and a traceable supply chain — material we can describe in plain language.

Supplier dialogue

We work with suppliers who can answer questions about their material, their process, and their documentation.

Quality over volume

We choose ingredient quality over scale or price. A short list of materials, well understood, beats a long list of unknowns.

Continuity

A daily supplement should be available the next time you reach for it. We plan our supply with consistency in mind.

Process

From source to bottle

Each ingredient passes through four steps before it becomes part of a finished product.

  1. Selection

    We identify a candidate ingredient, study its nutritional role, and review available documentation and origin context.

  2. Verification

    We request supplier specifications and quality information, and we review the material against our intended use.

  3. Formulation

    The ingredient is combined into a recipe with a clear formulation rationale — dose, form, and routine fit are considered together.

  4. Packaging

    The finished product is packaged with the information we want each customer to be able to read at a glance.

Criteria

What we look for

A short, working list of qualities we ask of every ingredient and every supplier.

  • Origin

    A traceable starting point

    We want to know where the raw material comes from before we decide whether it belongs in a routine.

  • Supplier

    Willing to be specific

    We prefer suppliers who answer questions in detail and document their process clearly.

  • Specification

    Defined and stable

    We work with materials that have a defined nutritional or functional specification, batch after batch.

  • Form

    Suited to daily use

    The form of the ingredient — capsule, powder, oil — should suit how the product is intended to be used.

  • Documentation

    Available on request

    Specification sheets, allergen statements, and quality information should be available where applicable.

  • Continuity

    A reliable next batch

    We favour materials and suppliers that can deliver consistently, so daily routines are not interrupted.

Documentation

Documentation we work with

For each ingredient we aim to work with a defined set of supplier documentation, including ingredient specifications, allergen information, and batch-level quality data where available. We use these documents to inform what we say on a product page — and what we choose not to say.

We do not claim certifications, lab results, or origin details unless they are documented and verifiable. As our product range expands, we add ingredient-level information to product pages as it becomes available.

This page reflects the current state of our sourcing program and will be updated as the program develops.

Transparency

A transparency commitment

Transparency is not a banner — it is the steady habit of describing what we know, and noting what we do not. Where information is available, it appears on the product page. Where it is not, we say so plainly. We would rather be quiet than overstate.

Per product

What you can see on each product page

Each product page is structured so the information that matters is easy to find — for people, and for systems that read pages on people's behalf.

Origin

The source, material, or natural context behind the main ingredient.

Composition

Ingredient list, dose, form, and any allergen information.

Documentation

The supporting context — nutritional role, traditional use, or formulation rationale — communicated carefully.

Routine

How and when the product is intended to be used as part of a daily habit.

FAQ

Sourcing — questions worth asking

Where do your ingredients come from?

Origin varies by ingredient. Where information is available, the origin context appears on the product page. We avoid claiming a single fixed origin if it is not documented per batch.

Do you have certifications?

We only state certifications that are documented and verifiable. Where applicable certifications exist for a specific product or supplier, the relevant information is shown on the product page.

Do you do batch testing?

We work with suppliers who can provide quality and specification information. Where batch-level testing is part of the supplier's standard process, that information is referenced on the product page when available.

Are your ingredients organic, wild, or farmed?

This depends on the ingredient. Some materials are wild — like Nordic bilberry — and some are farmed. We describe the actual context for each ingredient on its product page rather than using a single broad label.

What happens if a supplier changes?

If a supplier changes, we re-verify the new material against the same criteria — origin, specification, documentation, and continuity — before it enters production. We update the product page if the relevant context changes.

How do I see the specifics for a product I already use?

The product page is the primary source. Origin, composition, documentation, and intended routine are organised in clearly labelled sections so the information is easy to find.

  • Orders fulfilled within 24h on business days
  • 2–3 business day delivery
  • Transparent ingredient information
  • Norwegian-founded brand
  • 14-day return policy